Blog

In times of a crisis, public relations professionals and social media managers must be incredibly careful with our client’s messaging.  

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Internally here at ACI, we are constantly seeking to address SEO on behalf of our clients., SEO is a buzzword in the PR and marketing world right now, so we initiated an internal discussion about what SEO is, its relationship to PR and what we can offer clients who seek assistance in that area. 

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I began to think about this blog topic following Applebees' "social media meltdown." If you haven't heard about it, you can catch up on the story here and here. In short, the Applebees social media team was not prepared for the onslaught of angry Facebook posts it received when one of its servers was fired for posting a note left on a bill by a guest.  

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Writing is a major part of my day-to-day work here at Alday Communications. I write press releases, newsletter content, website copy, blog entries and social media content. With such a wide variety of clients, topics range from boots and hunting bows to office supplies and medical clinics. 

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Here at Alday Communications we work with local, regional and national clients. Whether their brand has a national or regional footprint or only operates in Middle Tennessee, we’re always focused on a grassroots approach to localize our clients’ story – making their name, product or idea relatable to people on the local level. 

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Halloween is one of the most widely anticipated holidays at my house. With two children still within the traditionally acceptable age for trick-or-treating (and a mom with an incurable sweet tooth!), we begin choosing costumes in August! Fall décor, pumpkin muffins at Dunkin’ Donuts and cooler temperatures are not too far behind. 

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It’s only 10 a.m. and already your inbox is being flooded by emails from companies and brands you have subscribed to over the years. On average, I receive 50 daily marketing emails, and to be honest, until recently, I might have read one or two. One morning I began to think about why I was reading some and deleting others and then it hit me! The emails I open and read were all uniquely designed for me, the consumer, with interesting and valuable content. From that point forward, I was intrigued. 

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Tammy and I recently attended a Music City Media Mixer with media in attendance from CBS New York, Local CBS affiliate News Channel 5, the Mayor’s Office and more. Featured guests from these outlets gave excellent tips on pitching to media, and we thought our blog would be a great place to share them.  

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Whether it’s because of growth, a buyout, a new mission or just a needed update, sometimes organizations have to redefine their brand. While it’s different for every organization, determining your path forward requires a thoughtful examination of your past, your present and your goals for the future.  

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When I joined ACI in 2001, it never occurred to me that I would find my "home" for at least the next decade…and still going strong. Actually, I like to joke with the team now by saying, "Well, Mike and Tiffany have yet to get rid of me, so I'm staying until I wear out my welcome!" 

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