The PGA of America

Purpose

In 2004, The PGA of America unveiled a comprehensive national marketing campaign called Play Golf America. The campaign, designed to increase golf participation in the United States through unique programs for families, couples, women, business professionals and seniors, required a strategic communications plan and professional execution. The PGA turned to ACI because of our talented staff, agency resources, golf experience and ability to execute public relations activities at the grassroots level.

Process

With the goal of generating consumer awareness of Play Golf America programs and increasing overall golf participation, ACI works to develop ongoing, unique strategies for Play Golf America. Each year, ACI manages in-depth, national publicity campaigns focused on spreading the word about Play Golf America with grassroots campaigns through local, regional and national media outlets.

Result

Since Play Golf America’s inception in 2004, ACI’s proactive publicity effort has led to more than 40,000 known media placements, including a record-setting 7,885 media placements recorded in 2013. Play Golf America has garnered placements in USA TODAY, Wall Street Journal, Self, Shape, Family Circle, The Today Show, Golf Digest, Golfweek, Golf Channel, FOX & Friends, and hundreds more. In addition, PGA of America officials and PGA Professionals have promoted Play Golf America on thousands of local, regional and national radio shows and various parenting, family and golf blogs.