|
Communications Strategy
Every successful business plan begins with a solid communications strategy. Alday is recognized for its ability to understand clients’ products and services and create short- and long-term plans to help them effectively communicate with target audiences.
Media Relations
The strength of our firm lies in our ability to maintain close working relationships with national, regional, local and trade media contacts, enabling our clients to saturate target markets with key messages.
Marketing Plan Consultation
Alday will consult with clients and develop an overall marketing plan detailing the communication strategies that will best convey their message to their target audience.
Business-to-Business Communications
Alday assists clients in developing and implementing communications plans that effectively reach customers.
Branding
Creating a strong identity for your company or brand is imperative. Whether you’re looking for a full-fledged campaign to launch your brand into the marketplace, or you want to complement your current program, Alday possesses the tools and talent to achieve your goals.
PR 2.0 & Social Media
When you’ve got a business to manage it’s hard to keep up with the ever-changing Internet — when do you find time to “blog?” Leave it to us. Alday’s team keeps itself on the cutting edge of technological innovation, and we can help your business make sense and cents out of social media, such as YouTube, Facebook, blogging and even Twitter.
E-mail Marketing
Alday has the ability and creativity to build effective e-mail marketing campaigns to both internal and external audiences. Our e-mail marketing platform allows us to measure and analyze message openings, click-throughs and other data to maximize results.
Collateral Development
We create and produce materials that effectively communicate the message of our clients. From brochures to event displays and Web sites, Alday provides our clients with dynamic materials designed to reach their targeted audience.
|
|
|
|
Special Publications
Whether it’s a four-page newsletter or 72-page magazine, Alday has extensive experience creating materials that will successfully keep your target audience informed.
Direct Mail
Direct mail is a proven and effective way to get your message to your target audience. Alday oversees all aspects of a direct mail campaign—from developing a concept to delivery.
Crisis Communications
Before problems arise, Alday can help your company be prepared by developing an effective crisis communications plan. During and after a time of crisis, Alday has the experience to swiftly and skillfully craft messages and carry them to the appropriate audiences.
Media Training
Representing your company can be stressful and challenging. Alday can provide your company’s spokesperson with the skills and knowledge to handle interviews and media requests with confidence.
Media Kits & Trade Show Relations
We develop focused media kits for trade shows and assist our clients in coordinating media relations during industry events.
Event Management & Promotion
From news conferences to event sponsorships, Alday has the experience, resources and relationships to create and manage events of any kind and size.
Internal Communications
Alday recognizes that corporate communication within a company is important to keep all employees focused on a common goal. We develop and initiate strategies to achieve that focus.
Local Market Advertising
Alday can help you develop creative print and radio advertising and a media plan that will help you reach your audience through the most cost-effective media outlets in your target markets.
Video Production: ACI creates high-quality videos at affordable rates for our clients on all types of products, events and activities.
|
|
|
